Let’s talk visual: visual content that is.

Let’s talk visual: visual content that is.

Let’s start with some fun facts:

– 90% of information transmitted to the brain is visual.

– The brain processes visual information 60,000 times faster than text.

– 40% of people respond better to an image than 1,000 words.

It is inevitable to say that visuals hold an importance in the way we communicate, more then ever before.

How does this impact your brand?

– Using the right visuals can help you tell your brand story and convey your message.

– Visual content generates emotions; hence it creates connections with your audience.

What are the right visuals?

High Quality visuals. Curated visuals. And Visuals that tell a story, your audience can relate to, (for example visuals with real people, real stories, not just a product).

How do I choose the right visuals?

Many stock images out there to choose from. But we will let you in, on a secret of finding very good visuals: use a good editorial team.

How to make a difference?

– Use visuals that are authentic and that ADD Value to lives of users.

– Visuals that help, give solutions, inspire and overall are associated with positive emotions. The more connected they are, the more engaged they will become and will share.

 

And since we like sharing ideas, here are types of visual content you can utilize:

Images, Quotes, checklists, tutorials, infographics, slideshares, memes, videos, animations…

 

We are keeping this post short, given that it is all about visual.

What to know more? Keep in touch.